Dealer Chat

Forgot your name or password?

Membership allows you to buy and sell directly with other new car stores in our trusted network.

Learn Why

Why have more than 400 dealers joined our network? Would you like to apply?

Find out more in About Us

Increase your profitability by buying and selling directly with a network of trusted local dealers. We have put together a team of professionals to help make life a little bit easier. Please contact any of us at any time. We love to hear from you.
CONNECT WITH BILL
Bill Lauer
Owner/President
Bill Lauer
Owner/President
Email: bill@thedealersforum.com
Mobile: 760-845-1839
Bill jumped into the car business right after graduating from San Diego State University. An ultimate entrepreneur, he launched The Dealers’ Forum based on feedback he received from many franchise dealers over the past 17 years. He loves golfing, biking and spending time with his three children.
CONNECT WITH JOHN
John Lauer
Owner/President
John Lauer
Owner/President
Email: john@thedealersforum.com
Mobile: 206-953-1966
John loves discovering how software can enable people and businesses. He graduated summa cum laude from the University of Portland and later received a degree in Computer Science. After living in Asia, he found his way to Microsoft where he was VP of Asia Pacific, then of Worldwide Midsize Customers.
CONNECT WITH MIKE
Mike Marzicola
Vice President
Mike Marzicola
Vice President
Email: mike@thedealersforum.com
Mobile: 714-600-4009
Mike has advanced rapidly through the auto business over the past 13 years. At Manheim, he opened seven mobile auctions and became the first Regional Sales Manager for OVE.com. Having played college football, he now applies his knowledge to a fantasy league where he is the champ three years running.
CONNECT WITH AUGIE
Augie Delgadillo
Senior Account Executive
Augie Delgadillo
Senior Account Executive
Email: augie@thedealersforum.com
Mobile: 714-785-6462
Augie learned the business from the ground up, starting in the parts department and working his way up to Used Car Manager. When you do not see him visiting your dealership, he is probably coaching his son’s baseball team or visiting Yale University where his daughter will be the starting catcher next year.
CONNECT WITH KARL
Karl Bockwoldt
Senior Account Executive
Karl Bockwoldt
Senior Account Executive
Email: karl@thedealersforum.com
Mobile: 818-427-0304
The automobile business is part of Karl’s DNA. He owned a Used Car Dealership for 19 years and then worked for ABS auto auctions for 8 years. Karl is an avid tennis player and cyclist. Check your right view side mirror – you will often see him tearing up the roads of Thousand Oaks.
CONNECT WITH STEVEN
Steven Warner
Senior Account Executive
Steven Warner
Senior Account Executive
Email: steven@thedealersforum.com
Mobile: 951-750-2535
Steven is well prepared to help dealers in their daily battles. He was a Combat Engineer Airborne Ranger and was deployed in operations “Just Cause” and “Desert Shield/Desert Storm.” After ending his military service, he started at the Cerritos Auto Square and has been in the business 20 years.
CONNECT WITH ASHLEY
Ashley Frank
Account Executive
Ashley Frank
Account Executive
Email: ashley@thedealersforum.com
Mobile: 760-583-5398
Ashley is always looking out for others. She volunteers as a Christian youth leader, teaches Sunday school and looks after her husband, three-year-old daughter and three rescue dogs. She’s been in the automobile industry since 2003 and completed her degree in Communications at California State University San Marcos.
General and Sales Information
info@thedealersforum.com
760-845-1839
Customer Support
support@thedealersforum.com
760-845-1839
Arbitration
arbitration@thedealersforum.com
760-845-1839
Also, see our arbitration policies.
Address
1902 Wright Place, Suite 200
Carlsbad, CA 92008
New message coming...